Jobs in Demand in UAE - SEO Related
Jobs in Demand in UAE: SEO Specialist
With the growth of digital marketing, there is an enormous demand for experts in the field.
In this blog we will be focusing on the qualifications for a SEO beginner to expert.
What is expected of you as an SEO professional.
SEO Related qualifications:
You must be Ambitious and Passionate about SEO.
You should know the basics of SEO, the best practices, difference between white hat and black hat SEO.
Ability to do Keyword research is a must for a professional in SEO. You should be able to audit the content, analyse and identify competitors.
Researching the strategies adopted by the competitors, search engine ranking of the websites, tracking the traffic, best time to post content, ect may be useful insights to have as a SEO professional.
You should be able to review landing pages and optimise them for better ranking.
You should be able to analyse the local market and trends, suggest SEO strategies to rank high and for better conversions.
Particularly you should be able to understand, analyse and update "Google my business", "Google Maps" and local page outputs.
You should be able to research and develop revenue-generating paid ads campaigns.
You should be able to control and execute Google ads campaigns for effective conversions and revenue generation.
Should be able to use paid and free keyword research tools.
Should be able to come up with meaningful long-tail keywords and use them in content appropriately.
Should be able to use keyword in content for better ranking.
Should be able to use designer and copy writer.
Should be able to analyse trends and identify opportunities.
Conduct market research for similar products, research for keywords, optimise existing blog posts accordingly. To Co-ordinate with content creation team in creating SEO optimised content.
To understand key seo metrics and tracking changes after optimisation.
You should be able to implement SEO using best practices.
You should keep up with the changes in Search engine algorithm, and update the optimised pages according to needs of the new algorithm.
You must have the desire to keep constantly learning as the field of SEO is constantly evolving and needs to keep on your toes.
Must dedicate to the cause of improving the sites organic growth.
You should be able to present Samples of SEO experience.
Inter departmental relations:
You should be able to support the senior level in carrying out the data analysis.
Should be able co-ordinate with other teams in preparing power point presentations and infographics.
Skills Related qualifications:
You should be able to deliver on time what is expected of you.
Soft skills:
You should be self motivated.
Should possess excellent persuasive copy writing skills.
To create a strong message statement expressive of the brand
Exhibiting a clear understanding of the client's brand, their message and goal.
Having the ability to explain importance of implementing key SEO concepts, particularly to clients who are less aware of importance of SEO, and the loss due to poor or lack of SEO.
You should be able to motivate and manage people, particularly when results may be slow paced.
You should be a self starter and must be able to work with little or no supervision.
You should have a keen eye for detail.
Must be creative in approach.
You should be able to multi-task.
Must enjoy challenging situations.
You must be able to work under pressure.
You must be able to deliver on time or before.
You must be same to think outside the box when challenged with complex situations.
Abundance of soft skills as you need to be able to deal with all kind of people, and convincing them is an important part of the job.
Keen observation and eye for detail is important for link building and networking.
SEO tools you should know:
You should be able to work with the following SEO tools Screaming Frog, Google Analytics, Google Search Console, and Data Studio.