Motivation to Start Studies

 

Jobs in Demand in UAE - SEO Related

 Jobs in Demand in UAE - SEO Related

Jobs in Demand in UAE: SEO Specialist 

With the growth of digital marketing, there is an enormous demand for experts in the field.

In this blog we will be focusing on the qualifications for a SEO beginner to expert. 

What is expected of you as an SEO professional.

SEO Related qualifications: 

You must be Ambitious and Passionate about SEO.

You should know the basics of SEO, the best practices, difference between white hat and black hat SEO. 

Ability to do Keyword research is a must for a professional in SEO. You should be able to audit the content, analyse and identify competitors.

Researching the strategies adopted by the competitors, search engine ranking of the websites,  tracking the traffic, best time to post content, ect may be useful insights to have as a SEO professional.

You should be able to review landing pages and optimise them for better ranking.

You should be able to analyse the local market and trends, suggest SEO strategies to rank high and for better conversions.

Particularly you should be able to understand, analyse and update "Google my business", "Google Maps" and local page outputs.

You should be able to research and develop revenue-generating paid ads campaigns.

You should be able to control and execute Google ads campaigns for effective conversions and revenue generation. 

Should be able to use paid and free keyword research tools.

Should be able to come up with meaningful long-tail keywords and use them in content appropriately.

Should be able to use keyword in content for better ranking.

Should be able to use designer and copy writer.

Should be able to analyse trends and identify opportunities. 

Conduct market research for similar products, research for keywords, optimise existing blog posts accordingly. To Co-ordinate with content creation team in creating SEO optimised content.

To understand  key seo metrics and tracking changes after optimisation. 

You should be able to implement SEO using best practices.

You should keep up with the changes in Search engine algorithm, and update the optimised pages according to needs of the new algorithm.

You must have the desire to keep constantly learning as the field of SEO is constantly evolving and needs to keep on your toes.

Must dedicate to the cause of improving the sites organic growth. 

You should be able to present Samples of SEO experience. 

Inter departmental relations: 

You should be able to support the senior level in carrying out the data analysis.

Should be able co-ordinate with other teams in preparing power point presentations and infographics.

Skills Related qualifications:

You should be able to deliver on time what is expected of you.

Soft skills:

You should be self motivated.

Should possess excellent persuasive copy writing skills.

To create a strong message statement expressive of the brand

Exhibiting a clear understanding of the client's brand, their message and goal. 

Having the ability to explain importance of implementing key SEO concepts, particularly to clients who are less aware of importance of SEO, and the loss due to poor or lack of SEO.

You should be able to motivate and manage people, particularly when results may be slow paced.

You should be a self starter and must be able to work with little or no supervision.

You should have a keen eye for detail.

Must be creative in approach.

You should be able to multi-task.

Must enjoy challenging situations.

You must be able to work under pressure.

You must be able to deliver on time or before.

You must be same to think outside the box when challenged with complex situations.

Abundance of soft skills as you need to be able to deal with all kind of people, and convincing them is an important part of the job.

Keen observation and eye for detail is important for link building and networking.

SEO tools you should know: 

You should be able to work with the following SEO tools Screaming Frog, Google Analytics, Google Search Console, and Data Studio.

How to start Affiliate Marketing

 

In this blog we will learn about Affiliate Marketing.

Affiliate marketing is a great way to develop a passive income stream.

What is affiliate marketing and how it works.

According to Wikipedia, Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

The Affiliate promotes the products of a company on his or her platform. When a person purchases the product through that platform, the affiliate gets a commission.

It is a low cost marketing model where a manufacturer takes advantage of an influential channel. In return the manufacturer or service provider pays a commission to the affiliate for every sale made. It is a win-win situation for both the product maker and the affiliate.

How is Affiliate Marketing put into action?

First step is to identify the products you want to promote.

The product could be something very useful and is in demand.

It may be a product you are very familiar about and you like other people to know about it.

It may be a new product on the market you found useful. 

You may explorer the product, by using it or by reviewing the user comments, to see if the product fulfills the needs of the customers.

Once you are comfortable about the product, you feel that the product is worth promoting, get the tools that the company provides for the promotion.

Ways to promote Affiliate Marketing online are given below: 

Blog based Affiliate Marketing:

Imagine you are looking for a cooking range. What is the best way to find what is available on the market?

You may Search on Google search.

What you find is the page of the product you are searching for.

Then you decide to make a purchase from that page itself. As you have made the purchase due to the marketing efforts of an affiliate, the affiliate is paid a commission.

Similarly in affiliate marketing, you write a review about a product on your blog or website and attract the visitors to purchase the product.

You may provide great insights into the product, provide a demo, show the item in a very clear and impressive way.

The better your content, the more traffic your site will attract. If visitors find things that are relevant to their search, the more likely they are to make a purchase.

This purchase of a visitor is called a conversion. The more the conversions the better the affiliate earning.

How to start Affiliate Marketing without a website? Email affiliate marketing could be the answer.

Email based Affiliate Marketing:

In your email correspondence, you may describe the product you are promoting to the email receipient.

You provide a link to a page from where the purchase is completed.

This link will be provided by the company whose products are being promoted.

Once any of the email receipients make a purchase using your link, you will be making an earning from it.

Social Media based Affiliate Marketing:

Your social media presence can be a great avenue to promote the Affiliate Products.

Facebook, Twitter, LinkedIn, Instagram, WhatsApp etc., enables you to reach out to your followers and promote the products there.

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 Mobile Thief or Spider-Man?

It was an interesting read, both from the newspapers and on Twitter.

The snatching of a mobile phone from a moving train. The incident is reported to be from Begusarai, in the Indian state of Bihar.

The whole sequence was recorded by one of the fellow passengers on the same train. 

According to reports, the train Patna-Katihar Intercity Express was passing over the bridge Rajendra Sethu, across the river Ganga.

Passengers were eagerly filming from the train while crossing the bridge. 

Watch: A video has gone viral on social media of a thief hanging from a bridge and #snatching a train passenger's phone in Bihar's #Begusarai pic.twitter.com/l9JJcg16w6

— TOI Patna (@TOIPatna) June 10, 2022

One of the passengers was recording the scene, sitting near the door of the train compartment.

His hand with the phone was slightly stretched out. 

A thief who was hanging on the rail of the bridge and waiting for the right moment snatched the mobile phone from the passenger who was on the moving train.

Helpless and more amused than shocked the person who lost the phone was more eager to see how the thief could have done this. 

The thief had not put on his shirt, instead, he swapped his shirt for a mask. The way the thief was perched on the bridge and his attire prompted netizens to compare him to spider-man. 

Click Link to read this news from Hindi media

The video recording captured shows the entire episode of passengers standing at the open door of the train compartment to the awe-struck passenger complaining to his co-passenger that he lost his phone. 

The lessons from the incident are listed below:

1) Never travel standing by the open door of any means of transport.

2) Be vigilant when you are out and about.

3) Within a blink of an eye situations may change. Imagine the thief gripping your wrist instead of your phone. A miscalculated attempt could be a life-threatening situation.

4) Keep the phone security features enabled to secure the contents of the phone from falling into wrong hands.

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